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  • Position: Artist in Residence, Asia-Pacific
  • Location: Seoul, South Korea
  • Specialty: Soft and radiant K-pop beauty
  • Inspired by: Fashion and music
As a celebrity makeup artist and beauty expert, Seo Ok has created some of K-pop’s most viral beauty moments—and made those looks accessible to all with easy artistry tutorials rooted in a skin-first approach.
“Makeup is all about the details.”
Seo’s favorites

“Luxe Lipstick is
my all-time favorite.”
[FYI design—other products mentioned: Luxe Lipstick, Extra Lip Tint, Skin Corrector and Concealer.]
18
HK$345
HK$345
Boss Pink
HK$345
YOUR MATCH
Boss Pink
Close
YOUR MATCH
Boss Pink
HK$345
26
HK$345
HK$345
3g
Warm Beige
HK$345
YOUR MATCH
Warm Beige
Medium beige with yellow undertones; for light to medium skin.
Close
YOUR MATCH
Warm Beige
Medium beige with yellow undertones; for light to medium skin.
3g
HK$345
HK$335
HK$335
10 ml
Black
YOUR MATCH
Black
A blackest black.
10 ml
HK$335
2
HK$610
HK$610
50ml
50ml
  • 50ml
    HK$610
  • 15ml
    HK$215
Close
HK$610
4
HK$310
HK$310
0.1 oz./ 3 g
Black Ink
HK$310
YOUR MATCH
Black Ink
Best Seller
A jet black.
Close
YOUR MATCH
Black Ink
Best Seller
A jet black.
0.1 oz./ 3 g
HK$310
HK$260
HK$260
.5oz/15g
HK$260

Pro Tip

Apply makeup like a feather—using the lightest touch possible.

42
HK$345
HK$345
3.5g
Afternoon Tea
HK$345
YOUR MATCH
Afternoon Tea
Toasted nude
Close
YOUR MATCH
Afternoon Tea
Toasted nude
3.5g
HK$345
10
HK$330
HK$330
2.3g
Bare Claret
HK$330
YOUR MATCH
Bare Claret
New Shade
A burnt sheer red tint
Close
YOUR MATCH
Bare Claret
New Shade
A burnt sheer red tint
2.3g
HK$330
15
HK$345
HK$345
3g
Light Peach
HK$345
YOUR MATCH
Light Peach
Light yellow peach corrects brown/grey/greenish discoloration under the eyes.
Close
YOUR MATCH
Light Peach
Light yellow peach corrects brown/grey/greenish discoloration under the eyes.
3g
HK$345
13
HK$345
HK$345
8ml
Warm Sand
HK$345
YOUR MATCH
Warm Sand
Close
YOUR MATCH
Warm Sand
8ml
HK$345

Behind

the Beauty

Beauty muse?
Every model I work with is my muse

Signature look?

Natural makeup that makes a soft impression

Other dream job?

Singer

Personal theme song?

Girls’ Generation ”Strength”

Can’t-live-without products?

Extra Lip Tint and Intensive Skin Serum Cushion Foundation

Most inspiring place?
My childhood hometown—rural and so beautiful

Meet

More artists