What’s on the Eye page?

Everything you need—shadows, liners, and more—to create eye-catching soft to smokey looks.

How do I apply eye shadow?

Whether you’re doing an everyday eye look or smokey eyes, you’ll want to start with a neutral shade. When applying your eye shadow, start by applying a neutral base shadow color from lash to brow bone. Then, pick a second color that’s a little darker than your first shadow and brush and blend it on the lid from the lash line to the crease to add definition. Next, you can add eyeliner and, if you want, diffuse it with a darker eye shadow color. As a final step, add mascara to complete your eye look. If you’re looking for the best colors for your desired look or the type of eye shadow that might work best for you, like our Long-Wear Cream Shadow Stick , chat with one of our artists who can help.

How long does eye shadow last and stay on?

When applied, some eye shadows can stay on all day, like our Long-Wear Cream Shadow Stick , which applies easily for 12-hour wear and is budge-proof, crease-proof, and fade-resistant.

How do I apply eyeliner?

First, determine the style of eyeliner you want to have to complement your makeup look. There are a number of techniques to use, from a simple, thin line to more advanced looks (like a cat eye) that require multiple steps. To put on eyeliner, use a pencil like our Long-Wear Eye Pencil or a brush like our Ultra Fine Eye Liner Brush with a liquid or gel formula and apply as close as possible to the top lash line, using short, deliberate strokes. If desired, thinly line your lower lash line close to your waterline using the same technique. For help, chat with one of our artists .

How long does eyeliner stay on?

Depending on the formula, certain eyeliner products can stay on all day. For example, our waterproof Perfectly Defined Gel Eyeliner gives up to 12 hours of wear.

How do I apply mascara?

Different types of mascara can be applied in different ways. But typically, mascara is applied to clean lashes in a simple, upward motion. Once you have your desired lash coverage, allow the mascara to dry thoroughly before proceeding with additional coats or top coats. Long-wear and waterproof mascaras can be difficult to remove with water, but with products like our Instant Long-Wear Makeup Remover , removing mascara is simple and easy.

Can you put mascara on eyelash extensions?

To know whether it is recommended to use mascara for eyelash extensions, it is best to check with the technician who applied the extensions.

How do I shape my eyebrows?

Begin shaping your brows by combing your brow hairs down with a spoolie, such as you find on one end of our Perfectly Defined Long-Wear Brow Pencil . Next, find where your eyebrow shape should start by holding a pencil (or thin brush) against your nostril and aligning it with the inner corner of your eye. This is where the brow should begin. Next, to find your arch’s high point, tilt the top of the pencil about 45 degrees so it aligns with your pupil, while still holding it against your nostril. To determine where your eyebrow should end, tilt the pencil further so it lines up with the end of your eye, still keeping it aligned to your nose’s edge. Now that you know the position of your brow points, you can begin to outline and fill your brows from there.

All Makeup | Bobbi Brown Cosmetics

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Intensive Serum UV Fluid SPF50+ PA++++

蟲草抗氧修護防曬乳SPF 50+ PA++++

Sheer Finish Blurring Powder

粉透柔光粉餅

Intensive Skin Serum Cushion Foundation SPF40 PA++++

蟲草修護精華氣墊粉底 SPF40 PA++++

Luxe Cashmere Matte

極致奢華絲絨唇膏

Extra Color Shine

晶鑽漾色盈潤唇膏

Gilded Gleam Eye Shadow Duo Set

炫彩雙色眼影組合套裝

Essential Eye Shadow Trios

全新明眸三色眼影盤

Extra Plump Lip Serum

晶鑽豐盈護唇精華

Lip & Cheek Oil

唇頰兩用釉彩液

Sweet Decadence Eye Shadow Palette

Pot Rouge Velvet Matte

絲絨柔霧胭脂唇膏

Mini Crushed Lip Gloss Trio

Weightless Skin Cushion Foundation SPF 40 PA+++

無重輕霧氣墊粉底 *溫馨提示：2025年全新Alice in Wonderland色號不參與任何折扣優惠活動

Mini Weightless Skin Foundation SPF 15

迷你無重輕霧粉底液SPF 15 PA++

Weightless Skin Foundation SPF 15

無重輕霧粉底液SPF 15 PA++

Luxe Matte Liquid Lipstick

極緻奢華啞緻唇釉

Pink Mirage Eye Shadow Palette

Weightless Skin Cushion Foundation SPF40 PA+++ Refill

無重輕霧氣墊粉底SPF 40 PA+++ (補充蕊心)

Skin Touch-Up Palette

原膚長效三色遮瑕盤

Long-Wear Brow Pencil Refill

炫目持久眉筆

Intensive Skin Serum Radiance Primer SPF 25 PA++

蟲草抗氧修護精華底霜 SPF 25 PA++

Intensive Serum Foundation SPF40 PA++++

蟲草抗氧修護精華粉底液 SPF40 PA++++

Long-Wear Cream Shadow Stick Duo

超持久炫彩雙色眼影筆

Long-Wear Brow Pencil

炫目持久眉筆

Vitamin Enriched Pressed Powder

全新維他命輕透定妝粉餅

Luxe Radiance Loose Powder

蟲草抗氧修護微光蜜粉

Intensive Serum Radiance Mist

蟲草抗氧修護精華噴霧

Blush Matte

全新輕感霧光胭脂

Sheer Finish Pressed Powder

透薄超柔粉餅

Luxe Matte Lipstick

極緻奢華啞緻唇膏

All Nudes Eye Shadow Palette

原生感裸色眼影盤

Extra Lip Tint

晶鑽保濕修護唇膏

Soft Focus Foundation Brush

柔焦細緻粉底掃

BRONZING POWDER

全新自然柔霧古銅粉餅

Intensive Serum Cream Foundation

蟲草臻萃煥活粉底霜

Mini Sheer Finish Pressed Powder

Perfectly Defined Gel Eyeliner

完美明睫啫喱眼線筆

Mini Skin Full Cover Concealer

Vitamin Enriched Eye Base

維他命營養眼霜

Luxe Lipstick

極緻奢華柔絲唇膏 *溫馨提示：2025年全新Alice in Wonderland色號不參與任何折扣優惠活動

Holiday Luxe Lipstick

Skin Concealer Stick

柔滑長效遮瑕筆

Powder Foundation

絲柔透薄粉餅

無重輕霧氣墊粉底
*溫馨提示：2025年全新Alice in Wonderland色號不參與任何折扣優惠活動

極緻奢華柔絲唇膏
*溫馨提示：2025年全新Alice in Wonderland色號不參與任何折扣優惠活動